This 132-page product catalog used by Advanced Turf’s 80-person sales team includes a listing of key products offered for sale, advertisements, and helpful resource guides. The cover design includes nine photos which represent three market segments: lawn and landscape, sports turf, and golf courses. The bold orange background is a color within the brand guidelines that is typically only used as an accent color, but for this project, we embraced it as a feature to contrast against the green in the photos. To push that contrast even further, we finished the cover with a velvet lamination and highlighted the photos and company logo with a high-gloss spot UV coating. The catalog was well-received by customers, and sales reps noted that the bright cover made this catalog stand out against competitors’.
