Our team practices agile marketing methods, which involve an unlimited supply of post-it notes and meetings where you can’t sit down.

We are the marketers, artists, photographers, and writers who look like they’re having just a little too much fun to be working. But we are!

Dawn Rigby

Managing Director

Britney Riggs

Content and Social Media Manager

Justin Thiry

Creative Manager

Victoria Carter

Graphic Designer

Jessica Mills

Marketing Project Manager

Emily Combs

Marketing and PR Content Writer

Maddie Ottinger

Marketing Automation Specialist

Managing Director

Dawn Rigby

Dawn was introduced to the green industry in 2012 when she joined Advanced Turf Solutions as a marketing coordinator. Since then, the company has grown, and so has Dawn’s role. From a one-woman marketing department to the team leader of a full-service marketing agency, Dawn’s experience includes product marketing at the manufacturing, distribution, and retail levels.

Dawn earned a Master of Business Administration from Ball State University and a Bachelor of Science in Business from Indiana University. She also earned the Professional Certified Marketer (PCM) designation in Marketing Management from the American Marketing Association. Dawn serves on the board of directors for the Turf and Ornamental Communicators Association (TOCA) and is the Communications Co-Chair on the board for the Indianapolis Chapter of the American Marketing Association. Dawn is passionate about marketing and loves helping businesses grow.

Skill Set

Marketing Strategy
97%

Corporate Communications
100%

Brand Management
96%

Problem Solving
95%

Downward Dog
78%

Content and Social Media Manager

Britney Riggs

Since joining Advanced Turf Solutions in 2014, Britney has learned from the best in the industry. She gets expert advice about the lifecycles of insects from entomologists, turf and ornamental diseases from plant pathologists, turfgrass management from former golf course superintendents, and baseball field maintenance from former AAA head groundskeepers.

Britney graduated from Ball State University with a Bachelor of Science in Advertising. At Xylem Marketing, Britney works with all things digital. Among other things, she writes blogs, crafts social media posts, and composes email newsletters. When she’s not at work, Britney enjoys going on walks with her dogs (a Chiweenie and a Cane Corso), overeating chocolate, watching gymnastics, and researching new words on Urban Dictionary.

Skill Set

Social Media Marketing
96%

Email Marketing
96%

Content Marketing
98%

Online Community Management
93%

Back Handspring (On Trampoline)
100%

Creative Manager

Justin Thiry

Justin joined the Advanced Turf Solutions marketing team in 2016 and was involved in the launch of Xylem Marketing soon after. He graduated from Indiana University with a Bachelor of Science in New Media Communication.

Justin is a creative who loves watching projects come to life. At Xylem Marketing, he can be found working on an array of projects from graphic design to video and even photography. A multi-talented artist, Justin brings thoughtful design and an eye for detail to each project.

Justin spends his free time staying up to date with the latest sneaker culture, watching random documentaries, riding his bike, and going to concerts.

Skill Set

Logo Design/Brand Identity Systems
95%

Photography
95%

Videography
85%

Product Packaging
90%

Binge Watching Stranger Things
100%

Graphic Designer

Victoria Carter

Victoria’s first love was storytelling. She was determined to be an author in some capacity when she grew up, but as it turns out, she’s quite awful at writing. She found herself preferring to draw, paint, and even build websites about her stories instead. And so, graphic design was suggested to her as a career alternative. That sounded like a good idea, and she went on to pursue a Bachelor of Fine Arts degree in Visual Communication Design from the University of Indianapolis.

As it turns out, there is a lot of storytelling that goes on in marketing. Victoria’s favorite part of being a graphic designer at Xylem Marketing is communicating the stories and visual image of the brands she represents through print collateral, product packaging, and even the occasional website project.

Outside of work, Victoria enjoys thrift shopping, overwatering her many houseplants, and treading water with her trusty inflatable kayak.

Skill Set

Layout Design
98%

Product Packaging
95%

Specimen Labels
93%

Website Design
90%

Hoarding ALDI Candles
100%

Marketing Project Manager

Jessica Mills

Jessica is known for her problem-solving and creative mindset. Coming from a background in tradeshow management, nothing shocks her anymore. From flying last minute to New Orleans to install new graphics on a booth overnight to getting approvals to place the monster truck Bigfoot in her client’s booth space at SEMA, Jessica has accumulated a lot of experience in many different situations. Her strengths include strategy, adaptability, and ideation.

Jessica graduated from Ball State University with a Bachelor of Science in Advertising, concentrating in Creative Development. As the Marketing Coordinator for Xylem Marketing, Jessica’s main focus is sales support, vendor relations, tradeshows, and events. When she’s not walking her dog or baking in her kitchen, you can find her crafting items or finding treasures to fill her antique decor booth she started with her best friend from college.

Skill Set

Customer Service
95%

Tradeshow Management
98%

Marketing
92%

Chaos Control
95%

Stress Baking
100%

Marketing and PR Content Writer

Emily Combs

Emily enjoys the challenge of telling a brand’s unique story in its distinctive voice. With experience in content development on both the agency and in-house sides of marketing, she brings versatile creativity to Xylem Marketing. Her role includes writing content for blog posts, sales materials, press releases, and anything else with words.

Emily graduated from Indiana University-Purdue University Indianapolis with a Bachelor of Science in Business, majoring in marketing and international studies. A minor in Spanish allowed her to pursue her passion for language and travel, which she continues to cherish while dreaming about a “someday” trip to South America. In the meantime, she enjoys exploring the city on her bicycle and refusing to follow recipes in the kitchen.

Skill Set

Blog Writing
97%

Research
90%

Communication
95%

Copy Editing
93%

Ordering Coffee In Spanish
100%

Marketing Automation Specialist

Maddie Ottinger

At the young age of 18, Maddie’s career goal was to be an anchor on television news. After taking a few classes, her interest in broadcast news changed, and she began taking more marketing courses. Since graduating from The Media School at Indiana University in 2018, she has developed her marketing skills in social media, sales support, and content creation.

Maddie joined the Xylem team in October of 2021 as the Marketing and Automation Specialist. Her responsibilities include integrating marketing and sales platforms through email administration, metric analysis, and campaign management.

In Maddie’s free time she enjoys working out at the gym, walking her rescue dog Luna, and finding new activities to do around Indianapolis with her husband.