Our Team

Managing Director

Dawn Rigby

Dawn was introduced to the green industry in 2012 when she joined Advanced Turf Solutions as a marketing coordinator. Since then, the company has grown, and so has Dawn’s role. From a one-woman marketing department to the team leader of a full-service marketing agency, Dawn’s experience includes product marketing at the manufacturing, distribution, and retail levels.

Dawn earned a Master of Business Administration from Ball State University and a Bachelor of Science in Business from Indiana University. She also earned the Professional Certified Marketer (PCM) designation in Marketing Management from the American Marketing Association. Dawn serves on the board of directors for the Turf and Ornamental Communicators Association (TOCA) and is the Communications Co-Chair on the board for the Indianapolis Chapter of the American Marketing Association. Dawn is passionate about marketing and loves helping businesses grow.

Content and Social Media Manager

Britney Riggs

Since joining Advanced Turf Solutions in 2014, Britney has learned from the best in the industry. She gets expert advice about the lifecycles of insects from entomologists, turf and ornamental diseases from plant pathologists, turfgrass management from former golf course superintendents, and baseball field maintenance from former AAA head groundskeepers.

Britney graduated from Ball State University with a Bachelor of Science in Advertising. At Xylem Marketing, Britney works with all things digital. Among other things, she writes blogs, crafts social media posts, and composes email newsletters. When she’s not at work, Britney enjoys going on walks with her dogs (a Chiweenie and a Cane Corso), overeating chocolate, watching gymnastics, and researching new words on Urban Dictionary.

Content Specialist

Courtney Mullen

Growing up with a father in agronomy, Courtney is no stranger to the green industry. Summer breaks were spent helping to collect data at test plots and visiting nurseries and golf courses. Despite mostly tagging along for a lunch trip to Burger King, she did gain insight into turfgrass and ornamental science and developed an appreciation for those that make their living in this industry.

Courtney is a graduate of Ball State University with a B.A. in Spanish and has a Social Marketing Certification from the Hootsuite Academy. At Xylem Marketing, she combines her love of reading with her passion for writing to create marketing content, including blogs, press releases, and web copy. She is the mom of two girls, a huge B movie fan, and can now drive herself to Burger King.

Creative Manager

Justin Thiry

Justin joined the Advanced Turf Solutions marketing team in 2016 and was involved in the launch of Xylem Marketing soon after. He graduated from Indiana University with a Bachelor of Science in New Media Communication.

Justin is a creative who loves watching projects come to life. At Xylem Marketing, he can be found working on an array of projects from graphic design to video and even photography. A multi-talented artist, Justin brings thoughtful design and an eye for detail to each project.

Justin spends his free time staying up to date with the latest sneaker culture, watching random documentaries, riding his bike, and going to concerts.

Graphic Designer

Victoria Carter

Victoria’s love for art and storytelling led her to believe she would grow up to be a graphic novelist. Later on down the road, she found a better fit for her and her interests in the form of graphic design. She went on to graduate from the University of Indianapolis with a Bachelor of Fine Arts in Visual Communication Design, and the rest is to be continued…

A keen eye for print and publication design is what Victoria brings to the table at Xylem Marketing. You can catch her working on the layout for a new catalog, designing an ad, or drafting a product label or two. When not at work, you can find her overwatering her house plants, trolling around a Goodwill, or experimenting with recipes in the kitchen.

Marketing Coordinator

Jessica Mills

Jessica is known for her problem-solving and creative mindset. Coming from a background in tradeshow management, nothing shocks her anymore. From flying last minute to New Orleans to install new graphics on a booth overnight to getting approvals to place the monster truck Bigfoot in her client’s booth space at SEMA, Jessica has accumulated a lot of experience in many different situations. Her strengths include strategy, adaptability, and ideation.

Jessica graduated from Ball State University with a Bachelor of Science in Advertising, concentrating in Creative Development. As the Marketing Coordinator for Xylem Marketing, Jessica’s main focus is sales support, vendor relations, tradeshows, and events. When she’s not walking her dog or baking in her kitchen, you can find her crafting items or finding treasures to fill her antique decor booth she started with her best friend from college.