Our team practices agile marketing methods, which involve an unlimited supply of post-it notes and meetings where you can’t sit down.

We are the marketers, artists, photographers, and writers who look like they’re having just a little too much fun to be working. But we are!

Britney Riggs

Content and Social Media Manager

Justin Thiry

Creative Manager

Jessica Mills

Marketing Director

Emily Combs

Marketing and PR Content Writer

Maddie Ottinger

Marketing Automation Specialist

Helena Tomkiw

Marketing Assistant

Joshua Roberts

Multimedia Designer

Dominique Hance

Graphic Designer

Content and Social Media Manager

Britney Riggs

Since joining Advanced Turf Solutions in 2014, Britney has learned from the best in the industry. She gets expert advice about the lifecycles of insects from entomologists, turf and ornamental diseases from plant pathologists, turfgrass management from former golf course superintendents, and baseball field maintenance from former AAA head groundskeepers. Britney graduated from Ball State University with a Bachelor of Science in Advertising. At Xylem Marketing, Britney works with all things digital. Among other things, she writes blogs, crafts social media posts, and composes email newsletters. When she’s not at work, Britney enjoys going on walks with her dogs (a Chiweenie and a Cane Corso), overeating chocolate, watching gymnastics, and researching new words on Urban Dictionary.
Skill Set
Social Media Marketing
96%
Email Marketing
96%
Content Marketing
98%
Online Community Management
93%
Back Handspring (On Trampoline)
100%

Creative Manager

Justin Thiry

Justin joined the Advanced Turf Solutions marketing team in 2016 and was involved in the launch of Xylem Marketing soon after. He graduated from Indiana University with a Bachelor of Science in New Media Communication.

Justin is a creative who loves watching projects come to life. At Xylem Marketing, he can be found working on an array of projects from graphic design to video and even photography. A multi-talented artist, Justin brings thoughtful design and an eye for detail to each project.

Justin spends his free time staying up to date with the latest sneaker culture, watching random documentaries, riding his bike, and going to concerts.

Skill Set

Logo Design/Brand Identity Systems
95%

Photography
95%

Videography
85%

Product Packaging
90%

Binge Watching Stranger Things
100%

Marketing Director

Jessica Mills

Jessica is known for her problem-solving and creative mindset. Coming from a background in tradeshow management, nothing shocks her anymore. From flying last minute to New Orleans to install new graphics on a booth overnight to getting approvals to place the monster truck Bigfoot in her client’s booth space at SEMA, Jessica has accumulated a lot of experience in many different situations. Her strengths include strategy, adaptability, and ideation.

Jessica graduated from Ball State University with a Bachelor of Science in Advertising, concentrating in Creative Development. As the Marketing Coordinator for Xylem Marketing, Jessica’s main focus is sales support, vendor relations, tradeshows, and events. When she’s not walking her dog or baking in her kitchen, you can find her crafting items or finding treasures to fill her antique decor booth she started with her best friend from college.

Skill Set

Customer Service
95%

Tradeshow Management
98%

Marketing
92%

Chaos Control
95%

Stress Baking
100%

Marketing and PR Content Writer

Emily Combs

Emily enjoys the challenge of telling a brand’s unique story in its distinctive voice. With experience in content development on both the agency and in-house sides of marketing, she brings versatile creativity to Xylem Marketing. Her role includes writing content for blog posts, sales materials, press releases, and anything else with words.

Emily graduated from Indiana University-Purdue University Indianapolis with a Bachelor of Science in Business, majoring in marketing and international studies. A minor in Spanish allowed her to pursue her passion for language and travel, which she continues to cherish while dreaming about a “someday” trip to South America. In the meantime, she enjoys exploring the city on her bicycle and refusing to follow recipes in the kitchen.

Skill Set

Blog Writing
97%

Research
90%

Communication
95%

Copy Editing
93%

Ordering Coffee In Spanish
100%

Marketing Automation Specialist

Maddie Ottinger

At the young age of 18, Maddie’s career goal was to be an anchor on television news. After taking a few classes, her interest in broadcast news changed, and she began taking more marketing courses. Since graduating from The Media School at Indiana University in 2018, she has developed her marketing skills in social media, sales support, and content creation.

Maddie joined the Xylem team in October of 2021 as the Marketing and Automation Specialist. Her responsibilities include integrating marketing and sales platforms through email administration, metric analysis, and campaign management.

In Maddie’s free time she enjoys working out at the gym, walking her rescue dog Luna, and finding new activities to do around Indianapolis with her husband.

Skill Set

Email Campaigns
98%

Marketing Strategies
95%

Signature Campaigns
90%

Website Maintenance
92%

Working Out at Orange Theory Fitness
100%

Marketing Assistant

Helena Tomkiw

Helena has always been a creative person who wants to share her vision with the world. From performing arts, to physical arts there is no outlet she is not willing to try. Over the last few years, Helena has really began understanding the importance of implementing that need for a creative outlet into her professional life, so the Marketing industry is a perfect fit!

Helena graduated from Western Michigan University in 2021 with a Bachelors degree in Organizational Communications and a Minor in General Business. Post graduation, Helena joined Xylem Marketing and in her role provides the team with administrative support, event planning and a variety of other tasks as they arise. Using her passion for communication strategies and continuous creative growth, Helena aims to create a smooth flow of ideas within each project she is a part of.

Outside of work, Helena has many hobbies such as painting, adventuring through nature trails, and taking spontaneous weekend road trips!

Skill Set

Strategic Communication
90%

Administrative Organization
80%

Problem Solving
95%

Customer Service
99%

Ultimate Hair Braiding
100%

Multimedia Designer

Joshua Roberts

Growing up on the west side of Indianapolis, Josh spent most of his time playing football at Ben Davis High School. His interest in graphic design began with creating edits for his teammates on his phone. Josh’s football talents took him to Hanover College in pursuit of a degree in computer science and more championships. Taking advantage of Hanover’s Design-Your-Own Major program he was able to combine computer science with his passion for design to be the second graphic design major in Hanover College history.

Joshua is an ambitious designer who is not scared to think outside of the box to create something unique and original. Constantly learning is big for Josh. In college, Josh started his own freelance business, JROB Designs, so he could learn photography as well as videography. He did this in order to make himself more valuable to any team he joined. In his free time, Josh likes to watch Youtube videos and play video games on his PC he built.

Skill Set

Photoshop/Illustrator
90%

Photography
95%

Videography
85%

Premiere Pro/After Effects
99%

Resisting The Urge To Go To Taco Bell
0%

Graphic Designer

Dominique Hance

Dominique brings her passion for communication, accessibility, and craftsmanship to her role as a graphic designer with Xylem Marketing. Stemming from a foundation in fine art, her design practice is meticulous and targeted toward optimizing visual experiences in both print and digital environments.

Dominique graduated from Indiana University Bloomington with a Bachelor’s degree in Studio Art, concentrating in Graphic Design, and a minor in Economics. She fills her evenings with practicing and teaching at Indianapolis Fencing Club, satisfies her wanderlust by working as a national referee on the weekends, and spends any spare time in the company of her three cats.

Skill Set

Illustrator/InDesign
90%

Problem Solving
95%

Communication
90%

Leading Without Authority
85%

Saying ‘No’ to Getting Another Cat
99%