The Foliar-Pak 2018 Product Catalog showcases the products in the newly rebranded Foliar-Pak line. The company had recently reformulated several products and consolidated two branded product lines into one. Xylem Marketing was tasked to create a catalog that not only presented the new formulas but also shared real results from customers who had sampled them. Our team handled every aspect of the process, from design and layout to interviewing customers and photographing their results.

The catalog cover features a large droplet, originally incorporated in the standard logo, to signify the liquid nature of the products. Amino acid structures are incorporated into the design using spot UV coating to illustrate the science behind the new product formulas. Throughout the catalog, testimonial pages display original photography and quotes from our customer interviews next to the corresponding product pages.