We created the “Customer Spotlight” campaign to share the stories of lawn care operators, sports turf groundskeepers, and golf course superintendents. The campaign generates engaging content while celebrating the success of customers.

Customers are nominated by Advanced Turf Solutions sales reps to be included in the campaign. The Xylem Marketing team coordinates a meeting, conducts an interview with the customer, and writes an article sharing the customer’s unique story.

Each campaign includes a blog post, featured article in Advanced Turf’s e-newsletter, and social media posts on Facebook, Twitter, and LinkedIn.